Mahindra Thar Roxx Cancellations Rising: Here’s Why Buyers Say No

Mahindra Thar Roxx’s Long Waiting Period Sparks Buyer Cancellations: What’s Happening?

The Mahindra Thar Roxx, the latest sensation in India’s SUV market, created massive buzz upon its launch in August 2024. It seemed everyone wanted a piece of this rugged off-roader as bookings skyrocketed, with over 1.76 lakh reservations pouring in just within the first hour! But as the saying goes, “good things come to those who wait,” and in the case of the Thar Roxx, the wait is a long one - up to 1.5 years, to be precise. This extended waiting period has led to some buyers reconsidering their choices, even canceling their bookings.

Why the Extended Waiting Period?

The overwhelming demand for the Mahindra Thar Roxx caught even the manufacturer by surprise. Mahindra initially set its production targets based on industry forecasts, but the instant popularity of the Thar Roxx forced the company to reconsider its supply strategy. In response, Mahindra plans to ramp up production to around 9,500 units per month by January 2025. However, despite these efforts, the wait time remains extended, with deliveries for some early bookings not expected until May 2026.

Rising Cancellations Amid Long Waits

While the Thar Roxx's appeal is undeniable, the long waiting period has led to frustration among some buyers. Here are the main reasons why cancellations are on the rise:

1. Impatience with Wait Times: Waiting for over a year for a new car isn’t ideal for many buyers. In an age where consumers have come to expect quick turnarounds, the extended wait has led to disappointment.
2. Alternative Choices Available: Several other SUVs and off-roaders are currently available in the market with shorter wait times, prompting some Thar Roxx enthusiasts to consider other options. Rivals like the Maruti Jimny and Force Gurkha are ready for immediate delivery, providing an alternative for those unwilling to wait.
3. Changing Financial Situations: For some, a lengthy wait period can impact their financial plans. Unexpected expenses or changes in priorities over the year and a half may lead buyers to think twice about holding onto their booking.
4. Frustration with Booking System: Some buyers have reported issues with Mahindra’s booking system, citing delayed updates and unresponsive customer support. This has only added to the frustration and led some to cancel their bookings entirely.

Mahindra’s Response

Mahindra is working hard to address these challenges, increasing production capacity and streamlining the customer communication process. To keep customers informed, Mahindra has enhanced its customer service channels, aiming to provide regular updates on expected delivery dates and improve the overall booking experience.

Final Thoughts

The Mahindra Thar Roxx remains one of the most exciting new entries in the Indian SUV market. But the extended waiting period has undeniably tested the patience of some early adopters. For those set on owning this iconic off-roader, patience will be essential. However, for those unwilling to wait, exploring other options in the market might be the answer.

If you’re a Thar Roxx enthusiast considering booking (or canceling), staying informed and weighing your options is key. This high demand is a testament to the Thar Roxx’s popularity, but whether it's worth the wait is a decision every buyer will have to make for themselves.